Once upon a time...

The Heart of Wonder

Wonder, that glowing ember which spreads from eye to twinkling eye and ignites the senses.

In these tumultuous times, we need moments of joy and fantasy now more than ever. After all, believing in magic has the power to bring us together.

What does “the Heart of Wonder” mean to you? To us, it’s each and every person’s home: that warm, familiar place where you feel happy and at peace. It’s also our stores, which are filled with marvelous treasures and countless options to find the perfect gifts for your loved ones.

The Heart of Wonder, our holiday campaign this year, invites you to find the beauty in everyday moments. We’re paying tribute to the fairy tales of our youth and making this season special by dreaming big and sharing the magic.

Once Upon a Time...

What better way to conjure the magic of Christmases gone by than with tales of pure enchantment? This festive season, we’re bringing you heartwarming stories which prove that it’s not the destination that matters, but the journey.

During the holidays, the façade of our original store in Old Quebec will be brought to life by six woodland creatures: we’d like to tell you how they all got there.

Each endearing adventurer has a unique tale that will help you recapture your childlike curiosity and transport you to the Heart of Wonder.

Chapter 1: Bo the Black Bear

In an old and ancient forest called Fairy Creek, tucked away on the far side of Vancouver Island, there lived a happy black bear named Bo.

Now, as this story starts, winter was well on its way, and as every bear does when the weather grows cold, Bo got busy eating. He ate and ate and ate, and when he had finally eaten his fill, he squeezed into the hollow log that he called home and fell into a sleep so deep it would last until spring.

But one frosty morning (much earlier than expected), Bo woke with a yawn and then gave a great shout:
“My forest, my home, it’s fallen apart!”...

Read what happens next

Gloria, the Eagle Owl

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La Maison Simons Inc. | 20 Côte de la Fabrique, Quebec City, QC G1R 3V9, Canada | Contact us

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